Growing sales is always a great thing for a business. You’re getting more customers and more orders from them, which in turn translates to more income and profit as well. Thanks to the wonders of internet, reaching more customers is now easier than ever. Through a carefully planned internet marketing campaign, it is not difficult to boost sales to a whole new level.
How can startups prepare for sudden growth at the outset?
You have to work with potential growth in mind. When you launch a product into the marketplace, it’s important to already have a plan in place for how to scale up production and distribution in case it becomes successful. Research suppliers to identify beforehand which ones could process a sudden increase in your orders. You can also line up two or more factories to handle big orders. You need to make sure you have the potential structure you’ll need–from sourcing components and production to supply-chain management–to accommodate sudden growth.
Set long-term goals.
A personal goal also can help you reframe your thinking to cope better with sales rejections, Bryant says. Goals that go beyond your business objectives help “you stay focused and persevere through those challenges.” Perhaps you want to pay for your children’s college education or donate money to a favorite charity. For Carlson, it helped him stay motivated if he thought about being able to take his daughters to Disneyland again.
Don’t take it personally.
Many small business owners, especially solopreneurs, take rejection personally. They figure there’s no one to blame but themselves. “When you work for yourself, you have no excuses,” says Mike Taubleb, founder of Promenade Speakers Bureau, a lecture agency in Brooklyn. “It’s all up to you.”
Are there any indicators to help alert ‘treps that a surge could be coming?
Sometimes there are early signals. When you demo and test the product with early users, their feedback will give you a good idea of whether it has the potential to be a hit or not. If you can track the traffic on the web or how people talk about your products on social media, that’s also telling. Always have a good process in place to track your sales, especially if you’re using the retail channel, where it’s hard to get information instantaneously. If you’re selling on your own website you can get that information quickly, but if you’re relying on Target or Best Buy, they don’t give you that information in as timely a manner. Even a few days’ notice can help you update your production plan so that you can respond promptly to demand changes.
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How do you estimate how long the high volume will last?
Different products have different life cycles; some last much longer and some die down sooner, so you need to have a good understanding of the typical life cycle of your product. And beyond tracking your own sales, you have to monitor the auxiliary products of the larger ecosystem that your product lives in. If you track the products related to yours, their sales potential could be indicators of whether your product is dying or has more life.