- January
Posted By : womadm
How to Identify Your Marketing Mix

A showcasing blend is an approach to settle on vital choices about how to execute a fruitful promoting plan. The expression “showcasing blend” was instituted in 1953 by American Marketing Association president Neil Borden, and has been utilized from that point until the point when today, with changes being made to represent current innovation and different parts of advertising that have changed after some time.

An important step for any business is to identify their marketing mix, to get early sales and continue getting customers. The first step is to write down a short description of your target customer. If you are targeting individuals, consider key demographics. If you are targeting businesses, think about how big the business is and where they are located.

Once you have decided on a target audience profile, use this to figure out your target market and what marketing strategies to use. Next, figure out your goals and what is needed to continue meeting your goals. For example, how many leads are needed to make your desired amount of sales?


All the elements of the marketing mix influence each other. They make up the business plan for a company and handled right, can give it great success. But handled wrong and the business could take years to recover. The marketing mix needs a lot of understanding, market research and consultation with several people, from users to trade to manufacturing and several others

Next, choose at least one marketing tactic that will reach your target audience, and select these tactics based on your goals and budget. What media does your target audience get their information from? Direct your advertising there.

Leave a Reply