Imagine spending as little as 6 hours a week in order to increase your business’s recognition, traffic, and sales with little to no cost. That’s right! About 90% of marketers claimed that social media generated immense exposure for their company, and that’s only one of its many advantages. Social networks are now a substantial part of every marketing strategy, and the benefits of using social media are so great that anyone not implementing this cost-effective resource is missing out on a phenomenal marketing opportunity.
Social media allow people to connect with each other in more ways and in a more personal way than ever before. They come in many forms such as social networks, blogs and social bookmarking services, to name just a few. While the platforms that are grouped under the umbrella term social media are important, the dynamics underlying them are even more so. However, it is important to know how these channels work, even if you’re not a marketer. After all, your employees and customers use social media tools too. Given the inherent characteristics of social media, the ways people use them and the evolutions they brought, its clear that social media marketing plays an important role in the overall digital marketing and social business reality when taking the ‘user’ and specifics into account.
Read More : CREATE YOUR MARKETING STRATEGY
Before choosing a mix of the right platforms to achieve your goals, you need to define the goals, the target audience, what it needs at any given point in time to solve its’ challenges and how you will gauge success. It’s pointless just to start somewhere without knowing what your goal is or what you want to achieve with it. There is no such thing as a one-size-fits-all best social media marketing mix.
It’s easy to see that social media marketing is a key element for success in marketing and many marketers realize the potential for business growth using the platform. However, some of these professionals are unsure of which tactics to apply and if they are effective.
According to Social Media Examiner, about 96% of marketers are currently participating in social media marketing, but 85% of participants aren’t sure which tools are the best to use. With our help, we will diminish the confusion by thoroughly explaining the advantages of using social media to market your business.