A snappy Jual Buku Anak and you’ll rapidly observe that the scan for “Jual Buku Anak Marketing” has soar throughout the most recent five years. As it should be, as Entrepreneur benefactor Daniel Newman pointed out in 2015, and a few examinations have proved: Influencer advertising is the speediest growing and most financially savvy channel.
Be that as it may, for each example of overcoming adversity, there’s twelve other bad dream stories of influencers who’ve misused their duties and messed up their promoting strategies along the way. For example, a celebrity influencer who carelessly neglected to expel the duplicate from their post. On the off chance that you’ve at any point contracted an influencer and didn’t see an arrival on your venture, don’t stress you’re not the only one. In a perfect world, you’d employ a Michael Jordan or David Beckham for your organization, and items would begin taking off of the racks.
Actually influencer promoting is altogether more mind boggling than that. Despite the fact that you’re paying for access to a particular group of onlookers, that crowd is as yet a buyer advertise that you have to utilize a key approach with – and embrace an entrepreneurial outlook.
1. Seamless integration — find someone with real interest in your product.
While it should go without saying, you want to invest in someone who actually uses your product or service, or someone who could potentially benefit from using your product or service.
It’s not worth your time hiring someone who doesn’t have a vested interest in using your product. For instance, if you were a wetsuit company targeting surfers — you wouldn’t try to engage with a surfer who is known for not wearing a wetsuit.
It is probably not the most efficient use of your time to employ a non-wetsuit wearer, unless you can come up with a compelling reason why your specific person is jumping out of their skin to start wearing your new wetsuit for a distinct and definite reason.
You want someone who wants to use your product and who is willing to provide you “real world feedback.” Think of it like a small focus group for research and development (e.g., this is what I LOVE about your product, but I think you can improve on it). This way, you know exactly what they’d tell their audience behind closed doors when you’re not around.
2. Know the difference between depth vs. reach.
Just because a person has a large audience doesn’t mean they’re successfully reaching them. And just because an influencer has a large following doesn’t mean they have the attention of their audience. Worst yet, what if your influencer was one of those who bought their followers?
A large following doesn’t mean anything if that audience isn’t listening to you. Think about it this way: If you had a physical brick and mortar store, what’s more valuable for immediate sales?
- A list of 100,000 people in your area. Or,
- A list of 1,000 people in your area who have genuine interest and need for your product or service.
While the first scenario may help reach a broader audience and start promoting brand awareness, it’s not as likely to convert to sales if you’re trying to cover overhead. Most, companies would rather take the qualified list of leads — and rightfully so.
In order to make the most of influencer marketing, you need to hold influencers up to the same level of accountability as any of your other marketing outlets. It doesn’t benefit your business to invest in a lead list with no qualified leads.
3. Hold influencers accountable.
The problem with traditional influencer marketing is that most companies don’t set themselves up for success to begin with. Simply put, they’re paying for something or someone they don’t even understand how to efficiently use.
The secret to making influencer marketing efficient is to first define what your goal is and exactly how and why that influencer can help you get there.
If your focus is brand awareness and you’re trying to build your Instagram following — great! Define a reasonable number of views and followers that you’re expecting per post. Define how many followers that you’d like to see by the end of the month. Define what tags to use to promote your content. Be explicit with details.
If you’re trying to sell products, then define how many sales you’d like to see per month or per quarter. There are quite a few fitness companies on Instagram who offer commission sales to their influencers as opposed to paying them per post. In order to keep anyone accountable, you need to define what your goal is so that you can track of their progress with specifics.
In addition to that, most influencer marketing is done with a “shake of the hand” deal, or a “nod of the head.” That type of mentality doesn’t lend itself well to accountability or success.
If you want to make the most of any influencer marketing, you need to focus on defining a specific outcome and then holding your influencers accountable just as you would your other employees. By defining target goals and defining expectations, you can set yourself up for success from the beginning.