New companies require customers — any customers. Mid-level organizations require more customers and more cash. Built up, fruitful organizations require less, better, higher-paying customers. Yet, how does an entrepreneur approach getting customers? How would you get your first customer? How would you get more customers? How improve customers?
In the event that getting customers were simple, advertisers would be bankrupt! There is a considerable measure of lighten online about customer fascination — a few people believe it’s enchantment. That you can simply stay there and wish for customers and that they will show up. Or on the other hand that by putting out the correct vitality, marvelously you’ll pull in customers who will come discover you.
In any case, genuinely, it doesn’t work that way. You need to work to get customers. Customer fascination is only an extraordinary expression that alludes to the methodologies entrepreneurs use to get more customers.
- Be sure to talk to at least three people every day about your business and what you do
You can not just sit behind your computer every day and expect that scads of people from all over the world will magically find you and invest their money in your products, programs, and services. Too many entrepreneurs rely on the HAP Method of attracting clients (Hope and Pray) and it simply doesn’t work. Hiding at home in your jammies and posting fiendishly on social media sites may get you a few clients, but it’s not going to sustain a six figure business. You must get dressed and get out of the house! If you can commit to talking to at least three different people about your business everyday, you’ll be amazed at the change you’ll see in your clients, your stress, and your income.
- Get out from behind your computer. Know where your target market is hanging out and go where they are
Talking to three people a day about your business is great, but only one of those can be electronic communication! You need to do your research, find out where your ideal clients go to network, learn, and grow their businesses — and you need to go there too! If your ideal clients/customers are designers, you need to go to design oriented events, conferences, and meet-up groups. If your ideal clients are authors, you need to go to author groups, literary conferences, and book expos.
- Be ever present on your social networks, join in the conversation, and provide value and help
Lurkers don’t get clients, don’t build reputations, don’t get remembered, and don’t get referred new business. Social media is a long-term marketing strategy with a long lead generation cycle. Typically people will follow you on Twitter, or be friends with you on Facebook for months or even years before they finally decide to hire you or buy from you. That’s why you need to be ever-present on the social networks you can commit to. Be there with great, valuable, helpful content, answer questions, assist others, join in conversations, be engaged. Sporadic, infrequent posting dilutes the trust your network has in you.
Read More : Outline for a Marketing Plan
- The fortune is in the follow up. It’s where the magic that turns connections into clients happens
Failure to follow up is one of the most common ways that entrepreneurs and business owners sabotage their own success by simply not collecting the money on the table. Millions of dollars are lost by businesses around the world every year simply because they get busy and they fail to follow up with leads from networking events, conferences, social media, email, voicemail, referrals, and more. If you want or need to make more money, fix your follow up and you’ll see an increase in your bottom line.
- There are a lot of people trying to reach the same consumers you are. Offer them something free to pull them to you
First let’s be clear, there are free offers and there are opt-in offers. Neither offer requires you to spend money, but one requires you to give your email in exchange for the item, so it really isn’t free. I believe you need to have BOTH types of offers available on your website. Provide instant access, no opt-in required resources to build trust and credibility to strangers, and provide opt-in offers for those who feel like they know you and are ready to give you their email address. But no matter what, make sure you’re giving something away of value, something people really want, something that’s so good you thought that maybe you should charge for it … otherwise your offer is just taking up space.