You started making your design in InDesign with so much eagerness, however in spite of your diligent work it’s as yet looking, great, a bit ‘meh’.
Frenzy not! Here are 4 approaches to zest up your plans super rapidly and effectively, and influence them to look in a split second more alluring, cleaned and proficient!
- Make your Margins Wider Never underestimate the transformative power of a generous margin around the edges of your page(s). It really is the simplest tip for making layouts look instantly more visually appealing, and giving text and graphics more breathing space.
- White Space is your New Best Friend! Whenever you design your layouts remember this mantra: less is (almost) always more (I say almost because ornate layouts can look lovely in the right context; see Tip 5 below…). Even layouts that have a lot going on—text, graphics, colour, the lot!—will always benefit from a bit of breathing space.
- Limit your Colour Palette
Colour has the power to transform the mood of your designs, but introducing too much colour can make a layout appear cluttered and messy. Try to limit your use of colour to no more than three colour swatches to a page—you’ll be amazed how bold and punchy your design can become!
Another colour tip to make your posters and brochures look ultra-dramatic and to draw attention to headers and logos is to use just one colour on an otherwise monochrome layout. In the example below, white and black tones allow the red text to really pop and draw the eye.
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- Tweak your Typography
Is your text looking a little lacklustre? Adding a Drop Cap to the start of your opening paragraph or increasing your Leading (the space between lines of text) may be subtle changes, but they can work wonders for improving your designs. Setting your headings and sub-headings in different Weights (Bold, Italic, Light, Black etc) can also create visual separation in text-heavy layouts.
Another tip used by design professionals is to apply Optical Margin Alignment to paragraphs of text. This creates ‘Hung Punctuation’, shifting punctuation marks outside the boundaries of a text frame, creating a more uniform block of text. InDesign will also subtly move any overhanging serifs on letters, so your text looks more perfected and polished.