When executing a WOMMA campaign, one must understand the purpose behind it, not only to create buzz around the specific brand, but to provide insight into the ever changing world of WOMM. Furthermore, to accomplish the reach and return that brands are searching for, one must understand how advocacy works and how to provide consumers the portals with which to voice their opinions. Propensity does not come easily, one must cultivate the experience.


Aspects of a Successful WOMM Campaign

Product Seeding
Placing the right product into the right hands at the right time.
Brand Blogging
Creating blogs and participating in the blogosphere, in the spirit of open and transparent communications; sharing information of value that the blog community may talk about.
Referral Program
Creating tools that enable satisfied customers to refer their friends.

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